Obama's Campaign

            President Obama’s campaign swayed away from the traditional ways that people have become accustomed to in the past on how the presidential candidates go about being elected. In fact President Obama took a whole new approach during his campaign in regards to raising money for whatever was needed. The newer method that Obama used during his campaign was through social networking. What the president did to expand into cyberspace was create his own personal social networking site www.my.barackobama.com. This became known as MyBo which was the main site that was used to raise and bring in large sums of money. This site actually set the record for American politics by raising approximately 55 million dollars in a single month.                                                                                  
             The website was not just for raising money though. The President used his social networking site to also get America’s attention and tell them to go and vote. Due to President Obama’s networking site, an example of how effective it was is the case where Hilary Clinton had won the State of Texas’s primary vote, but because of the people who followed their MyBo “playbook” Obama was able to win in the delegate count in Texas by a count of 99 to 94. The impact that the social networking site had on Obama’s campaign was tremendous because throughout his campaign Obama was able to make the most of and take advantage of the arrangement of new trends that were occurring all over. Since such a high percentage of Americans are capable of using the Internet and gain access to his website Obama was able to reach out to larger populations of people without having to always be there in person which was what had to be done in the past.                                                                                                                        
          By Obama using social networking to campaign for his presidency it can open new doors for how presidents can be elected. In my opinion, with him using these applications most likely gave him an advantage over his opponents. Americans are constantly using the Internet each and every day, so campaigning for millions helped his chances of winning immensely.